11 Eylül 2007 Salı

Fusion Marketing ve Nescafe 3 u Bir Arada

Gecen gun radyo da bir spot duydum. “İstersen evde oturup LCD TV seyret, istersen iPod ile müzik dinle vb… ardından Nescafe 3ü bir arada ic cekilise katil Sony Bravia LCD TV, iPod Shuffle, Turkcell kontor kazan” seklinde.

Tahmin edeceginiz uzere ilk once Sony LCD TV ile ilgili bir spot mu derken ardindan iPod ve sonra Nescafe 3ü bir arada spotu cikinca oldukca sasirdim.

Aslinda bu son derece iyi bir satis kampanyasindan baskasi degildi. Nescafe 3ü bir arada posetlerindeki sifreyi en cok gonderenlerin kazanacagi uzerine uyarlanmis guzel bir fusion marketing uygulamasi.

Hedef kitle odakli ikiden fazla esdeger olmayan markanın, urunun vb.. aynı anda kullanılması olan fusion marketing uygulamalari, fast food zincirlerinde de basari ile kullaniliyor. Maliyetin ve iletisim calismalarinin paylasildigi bu konsept gerilla pazarlamasi orneklerinden de biri olmasi sebebi ile kullanimi oldukca yayginlasmaktadir.

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